Targeting doesn’t just have to be about geolocation. The newbie advertiser tends to focus mainly on geolocation targeting and interest based targeting. There are so many ways to target markets nowadays and this blog post is going to showcase another way to target and how to optimize geolocation campaigns as well.

Here are some things I have implemented that increased my conversions upon geolocation targeting campaigns. This method works great if your offer/service is available worldwide. It also works if you are targeting a specific city/country.

Optimizing Landing pages for Targeting

As you can see in the example below, I am targeting Italy and for that I built out a custom landing page in which the Italian users are shown an Italian flag and “Join Italy members earning on Sweeba”. I increase my conversions ten fold by building out these types of campaigns for multiple countries. The transition from ad to landing page is fluent. In this case these campaigns are pop-up and re-targeting placements.

Targeting Specific Websites

And now, we take what we implemented for the country targeting and target specific websites. Instead of creating a landing page calling out the users country, we will include reference to the actual site we are targeting. In this case again the placements are pop-up placements as they are amongst the cheapest as you can buy traffic starting at 0.0001 per view.

In the example below we are targeting two different websites.

In Closing

This should give you some ideas to run with. Remember to be creative and think outside the box and the possibilities are endless. The results could have a huge impact on your online campaigns.

The internet world is quite extensive in terms of avenues to take to build your business growth. Whether you own a large business or a small business, SEO will be something you NEED to spend some time on. The better your SEO, the more likely you are to be found within search engines organically. I mean… who doesn’t want free traffic to their business every month that is laser targeted. Bellow you will find a few tips to help you get started on your SEO journey.

SEO Tips

• Do keyword research and find a couple keywords/keyphrases to focus on.
• Post relevant content regularly.
• Make use of meta tags.
• Create a sitemap for the search engines to crawl. You can also submit it via your Goolge webmaster console.
• Use keywords within page titles and URLs.
• Obtain backlinks from site in your field or location.
• Do speed tests on your websites pages. Faster load time will increase your SEO ranking. You can use Pingdom.com free to do so.

Are you finding yourself trying to justify a membership purchase on BarrieAds? Let us help persuade you into a great decision going into the 2024 year. The fact is, if you can obtain one or two customers from our membership it will pay for itself for the entire year. Depending on your price points, margins, ROI and CLV (customer lifetime value) of-course.

We know that advertising can be expensive and our goal was to provide an alternative self serve platform for Barrie businesses to reach residents at a fraction of the cost. We currently have a Holiday promotion which you can save 40% off on our memberships.

Reasons to Upgrade

• One fee for the year.
• Gain search engine rankings with high value backlink.
• Reach thousands of targeted Barrie area residents.
• Edit/Boost your ad as you chose.
• Have your ads up within minutes with our self serve platform.
• Ad bumps every 24 hours automatically.
• Social media promotions on our MASSIVE groups.
• Email promotion to our website membership.
• Your own personalized dashboard to track statistics.
• Holiday promotions to save even more!

Hopefully this gives some reasoning as to why you should upgrade your account.

Here are some tips for increasing the results of your ads on BarrieAds.ca.

• Use exclusive coupons (Example: Use coupon code: Barrie for 15% off, valid for first time customers). Not only will this increase viewers willing to take action but it will also allow you to track results better. The higher the first time discount the better as your goal should be customer retention and losing a little bit of profit vs. the life span of the customer is definitely worth the first time customer discount.
• Make your promotions time sensitive. (Example: For the month of December you can save 15% off by using coupon code: December). Once again you can track results. To improve results try offering more of a discount for first time customers.
• Offer holiday targeted promotions. (You can edit your ad on our site anytime you want at no charge.)
• Create a banner/image creative with the discount in it.
• Make sure you filled out as many details about your business as you can.
• Make sure to create a profile picture to stand out more.
• Share your ad on social media. The more views the ad gets the more it it stands out within the site.
• Editing your ad will give you higher placement within the Recent Ads section of the site.
• You can purchase ad bumps, featured ads, highlighted ads, etc within the dashboard area.
• Make sure to take advantage of the keyword tags within your ad. Adding 3 is suggested. (Example: Barrie mortgage agent, Barrie Ontario mortgage broker, Mortgages Barrie Ontario)
• Make sure to add your business address so it shows within the Ad Map.

It’s all about advertising. The name of the game is getting ads in front of viewers first and news agencies have no chance of this when most people will see the news on social sites like Facebook. This is a problem that was propagated by new agencies themselves when they took upon registering at these sites as they seen it as a way of increasing readership to their business. Adhering to the terms, conditions and privacy policies set out, they then proceeded to post news content hourly for over a decade and encouraged users to share and comment on Facebook.

It’s almost like they want us to change our internet habits to accommodate their need for advertising revenue. As of late, media in general has been getting a bad rap as people are starting to realize hidden agendas being influenced by advertising money, donations and sponsorship’s.

The bigger problem… It’s all about advertising and Facebook has more effective and affordable advertising than most news agencies. Facebook and many sites offer self serve advertising platforms where you can adjust your cost per clicks, cpm and daily budgets. The news agencies are working on an advertising model which is WAY more expensive. Any time you go to advertise on a website and the only way to advertise is to contact them, this tells you that they only offer media buys and you are already at a disadvantage in terms of controlling your ads (unless your auto companies or other big ticket purchases). It’s likely the minimum to get your ads on your local news websites will be thousands of dollars and with Facebook and many other platforms you can get your ads out within minutes at a fraction of the cost.

First impressions are everything but what if they never see you at all? That is the interesting part as people nowadays want to click less and everything in terms of the internet user experience (UX) is made to help achieve this. So trying to change users behaviour may just lead to news sites ultimately getting less traffic than before the ban.

The real loss will be for the readers and advertisers of these news agencies!

Pay-per-click (PPC), is advertising in which you pay each time a visitor clicks your ad. Most advertising platforms work on either the PPC model or the Impressions model which is called CPM (cost per 1000 impressions).

Knowing the terminology surrounding online marketing can help you make more effective campaigns.

In most cases, we suggest starting with PPC until you can fine tune your advertising campaigns. However, if you have ad creatives with a high click-thru rate (CTR), I would suggest converting that campaign to the CPM model as you will likely reduce your CPC (cost per click) dramatically.

And just like that, you have learned four PPC abbreviations and below are a few more to help you get started with some profitable campaigns.

More PPC Terminology

• Conversion rate: the percentage that you turn visitors into customers, buyers, subscribers, etc.
• Bounce Rate: the percentage that determines how long a visitor remained on your website.
• Quality Score: Most advertising platforms have their own factors for determining quality score. Some will base their quality score upon your website/landing page. Other platforms may factor in keywords, landing pages and ad copy into determining quality score. A high quality score can help reduce overall cost per click. A good way to increase quality score would be to make landing pages geared specifically to keywords/phrases or interests. The same can be said for ad copy!
• Ad Copy: the text, url and headline that are used in your advertisement.
• Ad Creative: the image used in your ad or banner creative.
• Daily Budget: the maximum you are willing to spend on your campaign per day.
• CPM: cost per 1000 impressions.
• CTR: click thru rate.
• CPC: cost per click.
• PPC: pay per click .
• ROI: return on investment.
• Impressions: the number of times your ad copy/ad creative is displayed.
• Keyword: is a word used within search engines that advertisers can also target
• Keyword Bid: the amount your willing to spend per click.
• Geo Targeting: a option to target different locations.
• Interest Targeting: a option to target different interests.
• PPA: pay per action.

Hopefully you have a better grasp of some of the terminology surrounding Pay-per-click marketing.

Do I need a website for PPC marketing?

The answer is no. However, it will be more effective long-term if you send the traffic to your own property, rather than to a Facebook page. Facebook is one of the only platforms in which you can advertise something outside of a website, most ad networks require you have a website.

Are you a small business owner in Barrie? Are you looking to establish yourself online and build a presence? In this post, we will look at some common mistakes small businesses make, and some tips to help them out along the way, in the ever changing world of SEO and online advertising.

Most people think of ‘online’ as Facebook or Instagram and will start immediately advertising on these platforms before implementing important elements to their website. When it comes to establishing your business online, you have many factors to consider.

Before you even start advertising online, you should ensure your website has some of these important elements:

1. Contact Details – Ensure you have all details available about your business. e.g: phone number, email, business hours, location, etc.
2. Call for action button(s) – A call to action button is one that entices a website visitor to take an action, whether that be to signup for something or purchase something. Buttons will convert more above the page fold (first top of the page), giving you an advantage.
3. Well converting website – You need to have all the elements needed to capitalize on each and every website visitor. Make it simple for them to find what it is they are looking for and take action. Give them ample opportunity to do so by having multiple calls to action through out your website.
4. Capture Email leads – Capturing emails is another good way to make the most out of every visitor and can be easily done regardless of what space your in. Offer monthly newsletters, tips or promotions!
5. HTTPS – SSL (Secure Socket Layer) encryption helps install confidence as people know your a secure site to purchase from. This secures data sent between your website and the server.
6. Great content that showcases your business.

Online Business Tips for Barrie Small Business

• Research competition and find a way to stand out.
• Fine tune your website. Make sure everything is working properly before you waste advertising dollars.
• Improve your Google My Business Listings.
• Encourage happy customers to leave a good review with Google.
• Consider purchasing advertising through Google Adwords, Facebook and Instagram. These are some of the places you will find Barrie residents hanging out online!
• Improve your local SEO.
• Obtain quality Do-follow backlinks. Our latest post goes into details about Do-follow links and how to get them.
• Start capturing visitors emails to build a list which you can in-turn send newsletters to. This is something that can be very effective!
• Split testing. This is a big one… as everything from landing pages, ad copy, ad images, calls to action, colours, fonts, etc. can be split tested.
• Improve click-thru rates on advertising can lower ad spend costs.
• Also consider buying CPM vs clicks. CPM is impression based advertising which you are charged per 1000 impressions. This can result in a lower ad spend.
• Partner with local influencers. Own a cake business in Barrie? Find local influencers on Instagram or Pinterest that are passionate about cakes to help share your business with their followers.
• Create interesting content that is engaging so that people share.

Looking to rank higher for a specific keyword or keyphrase? Isn’t everyone?

An easy way to help increase your website page rank would be to obtain “do-follow” backlinks. Do-follow links pass on link juice as they are seen as votes of credibility in the eyes of search engines.

Is it easy to obtain do-follow backlinks? It can be a challenge depending on the type of site you have or the niche your in. It tends to be harder for small local businesses as opposed to those with bigger budgets. If your a small local business in Barrie, you can get links from any other Barrie business and it will be beneficial.

5 ways to get Barrie do-follow links

1. Post incredibly compelling content and naturally receive them.
2. Network with others in your space to trade links. You can do this by creating a resources, testimonials or partners page.
3. Comment on relevant blogs.
4. Leverage social media.
5. Submit your website in relevant Barrie directories. You can find online directories for almost anything. Including the Barrie Ads business directory here.