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Barrie Small Business Marketing

Understanding PPC Terminology for Local Advertising

Pay-per-click (PPC), is advertising in which you pay each time a visitor clicks your ad. Most advertising platforms work on either the PPC model or the Impressions model which is called CPM (cost per 1000 impressions).

Knowing the terminology surrounding online marketing can help you make more effective campaigns.

In most cases, we suggest starting with PPC until you can fine tune your advertising campaigns. However, if you have ad creatives with a high click-thru rate (CTR), I would suggest converting that campaign to the CPM model as you will likely reduce your CPC (cost per click) dramatically.

And just like that, you have learned four PPC abbreviations and below are a few more to help you get started with some profitable campaigns.

More PPC Terminology Conversion rate: the percentage that you turn visitors into customers, buyers, subscribers, etc.Bounce Rate: the percentage that determines how long a visitor remained on y…
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  • August 18, 2020
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Barrie Small Business Tips

Are you a small business owner in Barrie? Are you looking to establish yourself online and build a presence?

In this post, we will look at some common mistakes small businesses make, and some tips to help them out along the way, in the ever changing world of SEO and online advertising.

Most people think of 'online' as Facebook or Instagram and will start immediately advertising on these platforms before implementing important elements to their website. When it comes to establishing your business online, you have many factors to consider.

Before you even start advertising online, you should ensure your website has some of these important elements:

Contact Details - Ensure you have all details available about your business. e.g: phone number, email, business hours, location, etc.Call for action button(s) - A call to action button is one that entices a website visitor to take an action, whether that be to signup for something or purch…
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  • August 16, 2020
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Rank higher in Google for Barrie keywords

Looking to rank higher for a specific keyword or keyphrase? Isn't everyone?

An easy way to help increase your website page rank would be to obtain "do-follow" backlinks. Do-follow links pass on link juice as they are seen as votes of credibility in the eyes of search engines.

Instantly Rank higher in the Barrie and Simcoe region.

Is it easy to obtain do-follow backlinks? It can be a challenge depending on the type of site you have or the niche your in. It tends to be harder for small local businesses as opposed to those with bigger budgets. If your a small local business in Barrie, you can get links from any other Barrie business and it will be beneficial.

5 ways to get Barrie do-follow links Post incredibly compelling content and naturally receive them.Network with others in your space to trade links. You can do this by creating a resources, testimonials or partners page.Comment on relevant blogs.Leverage social media.Submit your website i…
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  • August 12, 2020
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Using a Domain Email vs Gmail

Is it really important to have a domain email for business use? The simple answer is YES...

Customers expect you to have a website and also a professional email. Emails play a role in customer retention and having the proper email extension can give you authority.

An email extension like [email protected] looks much better than [email protected] By having a more professional email you are helping with your own branding as opposed to helping brand Gmail.

Gain Authority by using a Domain email for your business. Own a Barrie Business? Add your business to our directory here

Using a domain email will help with credibility and professionalism.

Benefits of Using a Domain Email Stand out moreBrandingAuthoritySecurityCustomer retentionIncreased trust in your businessFlexibility to add more emails Not Ready to Leave Gmail?

Are you stubborn and refuse to leave Gmail for a domain email? Or maybe, you do not kn…

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  • August 4, 2020
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SEO for Barrie Small Business

Are you keeping up with SEO for your local business in Barrie? In the ever changing landscape, it can be a challenge for small business owners to do so. For most, it can be a challenge due to not being hands on with technology or maybe the lack of time.

Local search can result in upwards of 85% of your businesses website traffic. This is a lot of potential customers!

To help with your optimization, we have compiled some tips:

Optimize your business for Google My Business.Improve your websites internal linking structure.Optimize title tags, URL, headers, content and meta description.Create local relevant content. Relevant page titles. (Name your about us page "About Us" and NOT "page 1" or "learn about our business". Keep it simple but relevant. Search engines love it!Avoid duplicate content. Search engines hate it!Avoid invisible text and keyword stuffing. (placing keywords for no reason other than to appease search engines).Ensure your website …
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  • August 2, 2020
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