Understanding PPC Terminology for Local Advertising

Pay-per-click (PPC), is advertising in which you pay each time a visitor clicks your ad. Most advertising platforms work on either the PPC model or the Impressions model which is called CPM (cost per 1000 impressions).

Knowing the terminology surrounding online marketing can help you make more effective campaigns.

In most cases, we suggest starting with PPC until you can fine tune your advertising campaigns. However, if you have ad creatives with a high click-thru rate (CTR), I would suggest converting that campaign to the CPM model as you will likely reduce your CPC (cost per click) dramatically.

And just like that, you have learned four PPC abbreviations and below are a few more to help you get started with some profitable campaigns.

More PPC Terminology Conversion rate: the percentage that you turn visitors into customers, buyers, subscribers, etc. Bounce Rate: the percentage that determines how long a visitor remained…

Barrie Small Business Tips

Are you a small business owner in Barrie? Are you looking to establish yourself online and build a presence? In this post, we will look at some common mistakes small businesses make, and some tips to help them out along the way, in the ever changing world of SEO and online advertising.

Most people think of 'online' as Facebook or Instagram and will start immediately advertising on these platforms before implementing important elements to their website. When it comes to establishing your business online, you have many factors to consider.

Before you even start advertising online, you should ensure your website has some of these important elements:

Contact Details - Ensure you have all details available about your business. e.g: phone number, email, business hours, location, etc. Call for action button(s) - A call to action button is one that entices a website visitor to take an action, whether that be to signup for something or purchase s…

Rank higher in Google for Barrie keywords

Looking to rank higher for a specific keyword or keyphrase? Isn't everyone?

Tip: Submit your business to our Barrie directory for a Dofollow link below.

An easy way to help increase your website page rank would be to obtain "do-follow" backlinks. Do-follow links pass on link juice as they are seen as votes of credibility in the eyes of search engines.

Is it easy to obtain do-follow backlinks? It can be a challenge depending on the type of site you have or the niche your in. It tends to be harder for small local businesses as opposed to those with bigger budgets. If your a small local business in Barrie, you can get links from any other Barrie business and it will be beneficial.

5 ways to get Barrie do-follow links Post incredibly compelling content and naturally receive them. Network with others in your space to trade links. You can do this by creating a resources, testimonials or partners page. Comment on relevant blogs. Leverage…

Using a Domain Email vs Gmail

Is it really important to have a domain email for business use? The simple answer is YES...

Customers expect you to have a website and also a professional email. Emails play a role in customer retention and having the proper email extension can give you authority.

An email extension like [email protected] looks much better than [email protected]. By having a more professional email you are helping with your own branding as opposed to helping brand Gmail. Using a domain email will help with credibility and professionalism.

Benefits of Using a Domain Email Stand out more Branding Authority Security Customer retention Increased trust in your business Flexibility to add more emails Not Ready to Leave Gmail?

Are you stubborn and refuse to leave Gmail for a domain email? Or maybe, you do not know how custom emails work? Simply want to read your business emails in Gmail?

The bonus with o…

SEO for Barrie Small Business

Are you keeping up with SEO for your local business in Barrie? In the ever changing landscape, it can be a challenge for small business owners to do so. For most, it can be a challenge due to not being hands on with technology or maybe the lack of time.

Local search can result in upwards of 85% of your businesses website traffic. This is a lot of potential customers! To help with your optimization, we have compiled some tips below.

Links from Local directories can help with your websites page rank. Submit your business to our directory. Optimization Tips Optimize your business for Google My Business. Improve your websites internal linking structure. Optimize title tags, URL, headers, content and meta description. Create local relevant content. Relevant page titles. (Name your about us page "About Us" and NOT "page 1" or "learn about our business". Keep it simple but relevant. Search engines love it! Avoid duplicate content. Search e…

Watch the Raptors at Meridian Place

Are you a Toronto Raptors fan? Looking for something to do this Sunday? Well, the City of Barrie is turning Meridian Place into a viewing party Sunday night as they broadcast game 2 of the Raptors vs Golden State for the NBA finals. The city has even made an exemption to the noise by-law which is normally 11pm.

Barrie Makes CAA 2019 Worst Roads

It's that time of year again as CAA just released their list of worst roads in Ontario. Barrie has been awarded with 4 out of the top 5 worst roads in Central Ontario. Essa Road, Hurst Drive, Bell Farm Road, Duckworth St and Lockhart Road made the list. If you would like to help with the following years results, you can share the worst roads via Twitter and the hashtag below. #ONWorstRoads Share your Worst Roads & Road Photos on Twitter

Why not check out the Barrie Baycats?

Are you looking for something new to do in Barrie? Look no further! The Barrie Baycats season opens this Sunday and they look to win their sixth straight Domincio Cup and tickets are still available. The Baycats look to start the season with a bang and you can be there for $5 as they will have a *1/2 PRICE PROMO - MONTH OF MAY ONLY. Mothers Day Special 🌹 The Baycats start their season this Sunday afternoon against the London Majors and what a better way to celebrate by bringing your significant other/mother to the game as they are giving all mothers a free rose 🌹! Start time from Coates Stadium in Midhurst is set for 2:00 PM. Upcoming Schedule + Prices Coates Stadium Location 2100 Nursery Rd Minesing, ON

Crime Report May 2019

Above is a map outlining crime within Barrie for the last 30 days. Source: Barrie Police