Small Business Marketing

Targeting doesn’t just have to be about geolocation

Targeting doesn't just have to be about geolocation. The newbie advertiser tends to focus mainly on geolocation targeting and interest based targeting. There are so many ways to target markets nowadays and this blog post is going to showcase another way to target and how to optimize geolocation campaigns as well.

Here are some things I have implemented that increased my conversions upon geolocation targeting campaigns. This method works great if your offer/service is available worldwide. It also works if you are targeting a specific city/country.

Optimizing Landing pages for Targeting

As you can see in the example below, I am targeting Italy and for that I built out a custom landing page in which the Italian users are shown an Italian flag and "Join Italy members earning on Sweeba". I increase my conversions ten fold by building out these types of campaigns for multiple countries. The transition from ad to landing page is fluent. In this case th…

Don’t forget about Search Engine opimization

The internet world is quite extensive in terms of avenues to take to build your business growth. Whether you own a large business or a small business, SEO will be something you NEED to spend some time on. The better your SEO, the more likely you are to be found within search engines organically. I mean... who doesn't want free traffic to their business every month that is laser targeted. Bellow you will find a few tips to help you get started on your SEO journey.

SEO Tips Do keyword research and find a couple keywords/keyphrases to focus on. Post relevant content regularly. Make use of meta tags. Create a sitemap for the search engines to crawl. You can also submit it via your Goolge webmaster console. Use keywords within page titles and URLs. Obtain backlinks from site in your field or location. Do speed tests on your websites pages. Faster load time will increase your SEO ranking. You can use Pingdom.com free to do so.

Why should I purchase a membership on BarrieAds?

Are you finding yourself trying to justify a membership purchase on BarrieAds? Let us help persuade you into a great decision going into the 2024 year. The fact is, if you can obtain one or two customers from our membership it will pay for itself for the entire year. Depending on your price points, margins, ROI and CLV (customer lifetime value) of-course.

We know that advertising can be expensive and our goal was to provide an alternative self serve platform for Barrie businesses to reach residents at a fraction of the cost. We currently have a Holiday promotion which you can save 40% off on our memberships.

Reasons to Upgrade One fee for the year. Gain search engine rankings with high value backlink. Reach thousands of targeted Barrie area residents. Edit/Boost your ad as you chose. Have your ads up within minutes with our self serve platform. Ad bumps every 24 hours automatically. Social media promotions on our MASSIVE groups.…

Tips for Increasing your Ad Results

Here are some tips for increasing the results of your ads on BarrieAds.ca.

Increase your Results Use exclusive coupons (Example: Use coupon code: Barrie for 15% off, valid for first time customers). Not only will this increase viewers willing to take action but it will also allow you to track results better. The higher the first time discount the better as your goal should be customer retention and losing a little bit of profit vs. the life span of the customer is definitely worth the first time customer discount. Make your promotions time sensitive. (Example: For the month of December you can save 15% off by using coupon code: December). Once again you can track results. To improve results try offering more of a discount for first time customers. Offer holiday targeted promotions. (You can edit your ad on our site anytime you want at no charge.) Create a banner/image creative with the discount in it. Make sure you filled …

Facebook vs news agencies

It's all about advertising. The name of the game is getting ads in front of viewers first and news agencies have no chance of this when most people will see the news on social sites like Facebook. This is a problem that was propagated by new agencies themselves when they took upon registering at these sites as they seen it as a way of increasing readership to their business. Adhering to the terms, conditions and privacy policies set out, they then proceeded to post news content hourly for over a decade and encouraged users to share and comment on Facebook.

It's almost like they want us to change our internet habits to accommodate their need for advertising revenue. As of late, media in general has been getting a bad rap as people are starting to realize hidden agendas being influenced by advertising money, donations and sponsorship's.

The bigger problem... It's all about advertising and Facebook has more effective and affordable advertising than most …

Understanding PPC Terminology for Local Advertising

Pay-per-click (PPC), is advertising in which you pay each time a visitor clicks your ad. Most advertising platforms work on either the PPC model or the Impressions model which is called CPM (cost per 1000 impressions).

Knowing the terminology surrounding online marketing can help you make more effective campaigns.

In most cases, we suggest starting with PPC until you can fine tune your advertising campaigns. However, if you have ad creatives with a high click-thru rate (CTR), I would suggest converting that campaign to the CPM model as you will likely reduce your CPC (cost per click) dramatically.

And just like that, you have learned four PPC abbreviations and below are a few more to help you get started with some profitable campaigns.

More PPC Terminology Conversion rate: the percentage that you turn visitors into customers, buyers, subscribers, etc. Bounce Rate: the percentage that determines how long a visitor remained…

Barrie Small Business Tips

Are you a small business owner in Barrie? Are you looking to establish yourself online and build a presence? In this post, we will look at some common mistakes small businesses make, and some tips to help them out along the way, in the ever changing world of SEO and online advertising.

Most people think of 'online' as Facebook or Instagram and will start immediately advertising on these platforms before implementing important elements to their website. When it comes to establishing your business online, you have many factors to consider.

Before you even start advertising online, you should ensure your website has some of these important elements:

Contact Details - Ensure you have all details available about your business. e.g: phone number, email, business hours, location, etc. Call for action button(s) - A call to action button is one that entices a website visitor to take an action, whether that be to signup for something or purchase s…

Rank higher in Google for Barrie keywords

Looking to rank higher for a specific keyword or keyphrase? Isn't everyone?

Tip: Submit your business to our Barrie directory for a Dofollow link below.

An easy way to help increase your website page rank would be to obtain "do-follow" backlinks. Do-follow links pass on link juice as they are seen as votes of credibility in the eyes of search engines.

Is it easy to obtain do-follow backlinks? It can be a challenge depending on the type of site you have or the niche your in. It tends to be harder for small local businesses as opposed to those with bigger budgets. If your a small local business in Barrie, you can get links from any other Barrie business and it will be beneficial.

5 ways to get Barrie do-follow links Post incredibly compelling content and naturally receive them. Network with others in your space to trade links. You can do this by creating a resources, testimonials or partners page. Comment on relevant blogs. Leverage…

Using a Domain Email vs Gmail

Is it really important to have a domain email for business use? The simple answer is YES...

Customers expect you to have a website and also a professional email. Emails play a role in customer retention and having the proper email extension can give you authority.

An email extension like [email protected] looks much better than [email protected]. By having a more professional email you are helping with your own branding as opposed to helping brand Gmail. Using a domain email will help with credibility and professionalism.

Benefits of Using a Domain Email Stand out more Branding Authority Security Customer retention Increased trust in your business Flexibility to add more emails Not Ready to Leave Gmail?

Are you stubborn and refuse to leave Gmail for a domain email? Or maybe, you do not know how custom emails work? Simply want to read your business emails in Gmail?

The bonus with o…

SEO for Barrie Small Business

Are you keeping up with SEO for your local business in Barrie? In the ever changing landscape, it can be a challenge for small business owners to do so. For most, it can be a challenge due to not being hands on with technology or maybe the lack of time.

Local search can result in upwards of 85% of your businesses website traffic. This is a lot of potential customers! To help with your optimization, we have compiled some tips below.

Links from Local directories can help with your websites page rank. Submit your business to our directory. Optimization Tips Optimize your business for Google My Business. Improve your websites internal linking structure. Optimize title tags, URL, headers, content and meta description. Create local relevant content. Relevant page titles. (Name your about us page "About Us" and NOT "page 1" or "learn about our business". Keep it simple but relevant. Search engines love it! Avoid duplicate content. Search e…